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Peugeot Avenue, Beijing Peugeot 2016

Peugeot has entrusted Bloom Room with the creation of all its international flagship Peugeot Avenue. After opening the first space on the Avenue des Champs Elysees in Paris, Bloom Room creates the second Peugeot Avenue in Beijing, inspired by the formal language of the brand's latest concepts.

Ultra modern treatment,
with its sharp and mineral geometry, where black people rub shoulders with copper and stone, in a historic building of more than 1,600 m2. Peugeot Avenue Beijing, designed by Bloom Room, stands in the middle of QuianMen, the central avenue of the Chinese Capital, in the alignment of the Tien an Men Square and the Forbidden City.